Toe selfies

Today I Love You // By Dipika Kohli 2012
Today I Love You // Dipika Kohli 2012

‘I WANT TO CALL THE NEW SERIES, [deleted].’

‘Oh, well, that’s a bit better. But you can’t call it the other thing.’

‘What other thing?’

‘Didn’t you say lifestyle design, earlier? I mean, you can’t do that, no way, not now. Two years ago, maybe. Because today, it doesn’t mean what you think it means.’

‘Huh?’

‘I just mean, to you and me, design is about how to make our life better, how to create the life we really want by looking for opportunities and, ideally, creating value for other people so we can make a life doing what we’re good at and what we’re getting better at as a—‘

‘Like that Warren Buffet thing?’

‘Yeah, yeah. Anyway, to you and me design means one thing. It’s about the way we think about how to create the life we really want. Once we examine, that is, what it is we care about. Remember how you did that event, Big D Design?’

‘And no one came, except Sipheng Lim. That was cool. What’s he doing now, anyway? I haven’t seen him around.’

‘He’s making films. You haven’t been around. Are you listening?’

‘Hm. Uh-huh.’

‘Yeah, but it was just too big a concept, you know? Design is, to most people, about photoshop.’

*Slumps*

‘So you can’t say that. Lifestyle design, I mean, you can’t say that.’

‘But that’s what it is.’

‘But that’s not what it means anymore.’

‘Whaddyou mean?’

‘I mean, it’s been co-opted. The word lifestyle design doesn’t mean using design principles as a tool to make your life better.’

‘It means pictures on the beach of people’s feet.’

‘Feet pictures. Yeah, those.’ *Shrugs* ‘I guess people like taking those now. It’s not my thing, but you know. Feet.’

‘Toes. Toe selfies.’

‘Okay, okay. What if I just call it, SIMPLICITY. Set it up for early March?’

*Groans*

‘Too esoteric?’

‘Just, yeah. And you’re always wanting to just press go on everything so quickly. Oh, well. It’s you, I guess. So do it, try it. Gotta say, you seem to have a knack for this sort of thing, sometimes.’

‘What sort of thing?’

‘Seeing what people really want to talk about.’

Sometimes. But I have a good feeling about this one.’

*Looks dubious*

‘Simplicity. Simplicate and add lightness and stuff. Design-y, but not overstated. Overstating is such bollix. Leave it open, so people who come can help design it, you know? Open it up. Eco and stuff. Open works.’

‘I never could finish a page of Eco.’

‘That was a good idea, though. Co-creating. It’s just not hot right now. It’s not a popular way of doing stuff because people are obsessed with me-ism.’

‘Who-ism?’

‘Everything. Like crossed feet at the beach or in front of the pool going on instagram. Those.’

‘Barefoot.’

‘Yeah.’

‘Toe selfies.’

‘I wonder what people would think about those.’

‘Ask.’