IF YOU CAN IGNORE the overt product placement by their sponsor, this promo video by A Day Magazine for their Make a Zine fair in Bangkok is simply *charming*. For a while now we have been looking up videos trying to gathering inspiration to share ahead of Atelier S P A C E in Singapore this coming week.
So very many of them are a little bit underdeveloped, but that’s partly because of the culture of ‘DIY,’ in general. Leave things a bit tattered, not too done up. I get that. We get that. It’s part of our own style, too. Don’t make it too perfect, because you’ll kill the raw energy of it!
But the prevailing norm, which is a culture that rewards narcissism, that promotes ‘othering’ and ultimately yields miniature photocopied books aplenty that say, ‘this is me look at me this is what I think, dammit, f* you if you don’t like it,’ well. We all know why this is a problem, yes?
Let’s try something new.
This is how we thought it up. Why we are coming to Singapore for Atelier S P A C E.