ZINES. Real life. Conversations. Making space for the stories of us, where we are, with the people whose paths we might not have otherwise crossed, right where we are. New learning, new thinking, new perspectives, and a. creative kick from the atelier that is Atelier S P A C E. Making ‘rooms’ for dialogue and perspective-making insight since 1994, more or less, but officially as a zinemaking atelier since 2017 in Battambang, Singapore, Penang, Kuala Lumpur, Helsinki, Oulu, and Phnom Penh. This event is part of a series, Atelier S P A C E | India. Query for details through the form below.
THERE ARE LOTS of people who want to write, and say they will, one day, but when? What about practicing your way towards something that is thematically your own? Could you dedicate 20 minutes a week to simply writing? Would it help to be made accountable by knowing there might be other people also asking themselves this question, and waiting to hear from you?
A. Spaice hosts the Cojournal to explore conversations on specific topics in protected-page forums at Design Kompany’s blog. What this allows is space and time for people to get to know one another over time. It’s meant to be a shared space for just six people per circle to get to know others’ perspectives, as we are by design scattered in timezones and come from a wide mix of backgrounds. DK makes S P A C E for *new* and *different* others to find remarkable connexion. The idea is that through he conversations emerging, we’ll begin to understand more about one another, and in the process, about ourselves. Call it philosophy of the self, or just the creative process, we’re each here to discover more: the query is the search, and the journey is the fun bit. Let’s try it? Let’s play.
The goal of this programme is to create a space online for you and up to 7 others to meet and converse. This happens in the protected-page posts at this blog in threaded comments. Be prepared to connect with people who might be very different from you, and live on the other side of the world, in this hand-curated conversation salon that builds week over week as we go. Prompts are sent to you by email on Mondays at 7AM USEST, and you have the week to reply, if you choose, and also a chance to read what others are also saying. Connexion, learning, conversation, and sometimes things that might surprise us emerge from this S P A C E programme.
Here is what’s on tap…
Week 1 Kandinsky’s Window (and a quote from Point and Line to Plane)
Week 2 Slope
Week 3 The Muse
Week 4 Field & the Horizon
Week 5 When parallel lines intersect
Week 6 Timespace
Week 7 The Fourth Dimension (and the rest of them)
Week 8 Senescence
For those who opt for the 12-week programme, we’ll continue with…
Week 9 Conversations in the Up
Week 10 Journey to the West
Week 11 Poetic Junction
Week 12 Arrivals & Departures
Here’s how it works. A. Spaice sends invitations to very specific individuals, based on the theme and the conversations . For ‘The Village’, for example,we are talking together about work, family and relationships. People are writing and sharing as we go. Talking together, as though we’re in a room, but without the burden of having to go into smalltalk. It’s also carefully moderated, and light. Just 12 weeks. No more than 8 seats for this next one, ‘Strange Geometries.’ It’s a very self-selecting group that shows up for these things, so if it sounds interesting to you, the team at DK would welcome you to apply. To apply, use the form below. To give you some context, the first cojournal was ‘Cojournal Project,’ which morphed into ‘The Mirror,’ and became a short anthology of that name back in 2014. Since then, there’s been ‘Self,’ ‘A Nomadic Existence,’ and ‘The Village.’
In 2014, DK’s idea was to design a short, do-able program for people who don’t know one another to explore topics of mutual interest. ‘What if writing could be a shared experience? That was the question that Design Kompany and Kismuth Books wanted to answer. The design and publishing teams worked together to write a series of prompts, and invite people to discover ways to connect that might surprise them.
8 seats. Apply through the form below. Selected candidates will be invited to register. Note: there is a fee to participate, it’s USD $120 for the 8-week programme, or USD $160 for the 12-week programme.
Apply for ‘Strange Geometries’…
BY INVITATION. Details are here.
ORIGIN: ‘What is fromness?’ is inspired by ‘Ask me where I’m local’ by Taiye Selasi: ‘When someone asks you where you’re from … do you sometimes not know how to answer?’ Selasi speaks for “multi-local” people. In other words, people who feel at home in the town where they grew up, the city they live now and maybe another place or two. How can I come from a country?, she asks. How can a human being come from a concept?’
Origin: What is ‘fromness?’ Join Design Kompany in an informal setting for a conversation salon, ‘Origin.’
We’ll be talking about questions that help us all reflect on self-identity, whereness, and the notion of ‘where I am from.’ The program is light, and a slight redesign of our 2014 Origin conversation salon in Phnom Penh, in which 16 people gathered for an unusual experience of talking with complete strangers about close-to-the-heart questions. Since then the event has also been seen in Bangkok and Hanoi.
Come meet people from a wide mix of backgrounds. People whose paths you might not have crossed. Who are interested in taking a good, honest look at questions like: Who am I? Where am I ‘from?’ Who is my family? Where is my home? Questions that, we learned in 2014, truly open the heart. And help us learn more about one another, as well as ourselves.
- ‘I never imagined I’d meet so many different people.’
- ‘I wish we’d had more time! Thank you.’
- ‘Weird and interesting!’
- ‘Refreshingly honest.’
This event is for members of S P A C E and their guests. Learn more about how to become a member of S P A C E here.
Printed set of limited-edition zines from the new collection, S P A C E || Finland. For members of S P A C E.
Join S P A C E here.
GREAT CONVERSATIONS UNFOLDED as DK and friends made zines in Oulu with guests of Hei Kesä.
Hei Kesä was 16 August’s popup zinemaking workshop and mini-art exhibition.
Very special thanks to Anu Lakkapää of Kahvila Tuokio for co-hosting with us, what a great place, and to Paavo Heinonen of Ouluntaiteidenyö for the exceptional conversations.
It was cool and low-key to be part of the yearly Ouluntaiteidenyö, or Oulu Arts Night, a popup of art, literature, and music. Highly recommend putting this on your tour if you are an enthusiast of small -scale cities, nature, new places, new people, intriguing peoplewatching, and drift. Not that many people wander this far north, and here we are, finding a moment, at Tuokio, discovering the point of it all, I feel, the point of making art, anyway: discovering the beauty of now, here, where we are. In real life, together.
ZINEMAKING. Zines from the summer. Zines from the moment. Learning together about how to let go of the ‘this is what art making looks like’ ideas, in order to just play. Like, improvise. On the spot. Together. Co-creating poems in the dada style, choosing buttons from a bowl and sewing them into our books. Folding, cutting, drinking coffee, enjoying. Very special, very cozy (like our hygge experiences at small clubs in Copenhagn, and fika conversations in Malmö).
There are a lot of people who informed the design and content of this, and I’ll be talking more about that sometime, but meantime before battery runs out on this machine, and before I fall asleep again, I want to share one picture today of what it felt like to be there.
Next stops: Helsinki, Kuala Lumpur, and Phnom Penh for salons, workshops, and ateliers. See our upcomings here.
“MISSÄ OLET NYT, Alexis?”
“Mistä kutsut minua?”
Äitini nauroi. ‘Hei odota. Et ole leikkiä. Olen kuullut tuosta paikasta, mutta … onko se todella paikka? Tarkoitan, se on oikeastaan paikka sitten. Ah?’
‘Joo. Se on paikka, äiti. ” Tauko. Sitten: “Kuka hän on?”
Editor’s note: The above is a (very!) brief excerpt from ‘Kesä Rakkausjuttu‘, or ‘A Summer Love Story’. DK will share this new story in real life for the first time in Oulu on Thursday, 16 August, at ‘Hei Kesä at Oulu Arts Night.’
DK AND FRIENDS TOGETHER co-host the zinemaking popup conversation salon and *happening* ‘Hei Kesä’ in Oulu. This is in collaboration with Kahvila Tuokio and Oulu Taiteiden Yö (Oulu Arts Night).
It was the delightful yellow bright interior of the cafe that got us thinking, ‘This would be a great place to host a zinemaking popup about summer, summer memories, summer stories, love, romance, all that kind of thing, and we’ll do it on 16 August to coincide with the citywide popup that is Oulu Arts Night.’
An idea. A chance encounter, or two, and voila. Special thanks to Paavo Heinonen for including DK’s event in the Oulu Arts Night programme and conversing with us about how to make it even better. A great collaboration like ‘let’s do this. Let’s make it really fun for people, and let’s talk about who would want to be there, and then, what we can do to design a magic moment.’
That’s what starts all this. Sparkly things like discovering people, places, and the brightness of a yellow interior that feels exactly like ‘Hi, Summer.’
Speaking of, big thanks to Anu Lakkapää at Kahvila Tuokio for offering
the space. DK loved meeting her and talking about her passion for making cakes. Plus, the espresso was really, really good. (A must for any venue DK chooses for our events, hah.)
A SERIES. Shout-out, too, to Eveliina Karsikas. Eveliina owns the cake and coffee place Cafe Onni in Kärsämäki, which is relatively new here. If I’m correct, it opened this very summer, and we happened to be in the same town, and found it. The colorful interior here drew our eye and that’s part of why we made a coloring-book to share along with our usual zines. Eveliina had kindly co-hosted this event, ‘Hei Kesä’, with us in that town earlier this summer, on International Zine Day. (See picture at left).
OULU. Now our team is looking forward to getting the popup installed, and opening up the new zine show on 16th. The first part of our programme is a workshop, and there are very limited seats. Tickets are €15, includes materials, plus coffee, for the zinemaking workshop. Here is our schedule for the day. We’ll have all of our new zines with us to showcase and share on the day, too. All were made in Finland this summer, the set we call our S P A C E || Finland collection. Here’s a picture:
16 A U G U S T
Zines. Coffee. Real life.
Oulu Arts Night
€15 (price includes materials, plus coffee)
Ages 16+. Limited seats. Be sure to book in advance to confirm your spot: get tickets here.
3PM Zine Table
OUR TRAVELING series 16N is next stopping in Helsinki. It’s a big blind date for just 16 people. (Who will be there? That’s the whole magic of it. The thing is a giant *surprise*.) It’s by invitation. Ask us for an invite, when you follow the story, here: http://designkompany.com/16n
Celebrating International Zine Day
PIENOISLEHTIEN TEKEMINEN on Suomessa vielä harvinainen harrastus. Työpajassa tutustut lehtien tekemisen mahdollisuuksiin ja opit taittelemaan ja tekemään uniikkeja tai monistettavia vihkosia. Sisältö voi olla kuvia, tekstiä tai ehkäpä pieni tarina. Millaisen lehden sinä voisit tehdä? Pajaan osallistuminen ei vaadi aiempaa kokemusta tai valmista ideaa. Ohjaajana taiteilija Dipika Kohli, Design Kompany (US). Ohjaus suomeksi ja englanniksi. €10 (hinta sisältää materiaalit, sekä kahvin ja leivonnaisen)
Mukana voi tuoda myös omia aikakausi- ja sanomalehtiä sekä askartelutarvikkeita kuten sakset.
TODAY IS FRIDAY. Tomorrow is Saturday. Not just any Saturday. It’s International Zine Day. Which, for the likes of people like me, is extraordinarily exciting. Because… zines! I love zines. Short and sweet, on the spot, made by hand, often, and inviting opportunities for real life conversation. That’s what they’re about, for DK, anyway. Making space for real life. Designing the magic moment. It all sounds very general and strange and weird but you know what, it works. When I was installating the show that’s on display right now at Cafe Onni here in Kärsämäki, I was like, wow. People are just hanging around watching a little, and os you know what I’d do? I’d ask, ‘Want to hold this here, for a second? Is this aligned straight? Are you free on Saturday, July 21? Come and open the books and have a look, just put them back when you’re done. Anywhere is fine.’ It’s nonlinear. It’s open space. It’s designed to invite the new and different, the interconnection, and of course, make room for PLAY. Play is our way.
In the neighborhood? Come and see what’s going on for Saturday. Here is the programme.
Eat. Drink. Make. Don’t be shy.
THE CELEBRATIONS CONTINUE. Midsummer happened. The all-night party (in which the sun doesn’t set, which makes it easier) continued on into the next day, spilling into the following week. A small going-away last night for those shuffling out (June ends) and a small, curious anticipation today. That’s because a handful of us still here and continuing our summer at the artist residency in Kärsämäki are left wondering who’s coming this week. (Maybe even today. It is, after all, 1 July.) Timekeeping. In the form of months, not minutes. Hm, I guess this is how it starts. How a slow moment begins.
A SLOW MOMENT BEGINS. Tomorrow I start sending the first of the series of prompts for ‘Slow Moment,’ which is the project that brought me to Finland. The ideas in sketch phases that I had been working on since the ‘Book of Time’ conversations in Phnom Penh (early 2016, with CN, mostly) are now a 12-step programme. It’s neat when you can take a step back and see how the seed of inspiration grows into a thing with its own character, spunk, and will. It’s exciting to see how people will play with this one. After all, ‘Slow Moment’ and the goal of really seeping deep into it, immersing, is how all of this ‘let me go to Finland and lay low and make some stuff, maybe art, maybe poetry’ began. I had never been to Finland before, but had heard about its natural beauty from many friends. I’d been to Denmark, and Sweden, and had always had an eye on Finland because, hey, more Scandinavian design to be inspired by, but not until I got invited to come here to where I am did I have a real compelling reason to make the commitment to a plane ticket, and come. But… ‘Slow Moment.’ Needed to be thought through in exactly an environment like this. Slow sunsets. Slow sunrises. Slowing down into the natural world and remembering where slow time comes from, how it is ample, when you let it flow. (You have to let it.)
The point of departure for this inquiry was: What would happen if I devoted 12 full weeks to the pursuit of the ‘Slow Moment?’ And here I am.
S P A C E x ‘Slow Moment.’ As usual, I’ve invited people to join me on this query: the online forum-salon ‘Slow Moment’ begins tomorrow. We’re going to keep the application window open this week, because of ongoing celebrations and how that means a lot of time needed to get back into the swing of things. Especially here in Finland. And I’m hoping to see a few guests from the town where I am, and possibly Oulu or Helsinki, too. Let’s see how the conversations unfold. But yeah. The application window is open through Friday, just in case any one who was on the fence about applying needs a day or two to actually do that. It’s okay if you don’t, we’re going to carry on. (But if you do, it could very well be the beginning of a cool, relaxing journey into the space of, well, S P A C E.) A photography x journaling online workshop, this one. Curious? Good. Here’s where to learn more.
JOURNALING. I am on the road again. Sometimes I get caught up in the day-to-day stuff, like, ‘Yes, now these are things to be done today,’ and forget to just notice, well, the now. Here and now. I have been putting musings as well as full-on writing prompts together all weekend for the ‘Slow Moment’ project. I’m really excited about it. All new prompts, new people, new conversations, new connexion. And maybe, if we’re lucky, interconnection. Which would make it, after all, kind of relational and fun and cool and interesting, and not just ‘an online course.’ There are far, far too many of those. When we mix it up with a swatch of S P A C E, incredibly odd things can pop out, and surprise us. Refreshing, unexpected things. Which make us go, ‘Hey! Did you see that?’
MAGIC MOMENT. And that’s how it happened, too, that last night, out of the window, a bright wide thing came into full view: an end-to-end rainbow. It had… to be… one of the most exquisite I’ve seen. It’s been a long time since I lived in a place that has rainbows like this (Ireland, early 2000s), and the flat space where you can see it, both ends. You could plot the curve of that parabola, you could make an equation about it. You could take a pic and put it on instagram and you would certainly get a lot of ‘likes.’ But you know what? I didn’t feel like doing those things. Replica-sharing. Ew.
I just took the camera that was in the room, the nearest lens, and went out there. It’s SDF‘s old camera, and it belongs to BOSS now, and I’m borrowing it for the duration of ‘Slow Moment,’ and I got about five or seven pictures of the field, the backlit flowers, the red small cabin like buildings where there are people who go and take lunch and coffee, then, of course, the sky. As much as could fit. To describe it would take pages. To feel it took a lifetime of waiting. Readying, too. For it. The thing that came. In a whiff of droplets and a sideways glimpse of ROYGBIV. The night continued, as usual, into its white, long hours. And turned into the next. The sun sets. Two minutes later, it rises.
PIENOISLEHTIEN TEKEMINEN on Suomessa vielä harvinainen harrastus. Työpajajassa tutustut lehtien tekemisen mahdollisuuksiin ja opit taittelemanan ja tekemään uniikkeja tai monistettavia vihkosia. Sisältö voi olla kuvia, tekstiä tai ehkäpä pieni tarina.
PIENOISLEHTIEN TEKEMINEN on Suomessa vielä harvinainen harrastus. Työpajajassa tutustut lehtien tekemisen mahdollisuuksiin ja opit taittelemanan ja tekemään uniikkeja tai monistettavia vihkosia. Sisältö voi olla kuvia, tekstiä tai ehkäpä pieni tarina. Millaisen lehden sinä voisit tehdä? Pajaan osallistuminen ei vaadi aiempaa kokemusta tai valmista ideaa. Ohjaajina taiteilijat Dipika Kohli, Design Kompany (US). Ohjaus suomesksi ja englanniksi. €10
MAKING ZINES. At this hands-on workshop, you can explore the possibilities of making a ‘zine,’ short for ‘magazine’. Learn how to craft unique, or limited-edition booklets. Content may be images, text or perhaps a small story. What kind of magazine could you do? Participation does not require any previous experience or a complete idea. This workshop will be hosted by artist Dipika Kohli of Design Kompany (US). It will be in Finnish and English. €10
‘Today I Love You’ art installation reception & zine reading | Durham NC, DK 2012
A summer festival of the zine in Kärsämäki
Saturday, 21 July
I N T E R N A T I O N A L Z I N E D A Y
H e i K e s ä
Making zines. Sharing time. In real life.
P R O G R A M M E
Atelier S P A C E | Kärsämäki
Hei Kesä @ Cafe Onni
Author reading from the new zine ‘S P A C E || Kärsämäki’
*Happening.* Free with registration.
Open invite, +1s welcome. *Secret location* to be shared with registered guests only.
WRITERS, designers, artists, business execs, marketing coordinators, communications consultants, and digital agency directors are all invited to talk in this new and different conversation salon. Arts & Letters Society is an open circle that will meet just two times. You are invited to connect with Design Kompany at two A&LS meetups in Kuala Lumpur (25th of April, and the 25th of May).
Join in the conversations about art, design, the work of making, and the way we each engage with the creative process. Last seen in KL to host Atelier S P A C E, DK welcome a chance to invite the new, the different, and the serendipitous to see what magic we might make, together. Free for anyone who connects with DK through our new [S P A C E] 2018 announcements list. Find the link to that at our homepage, for Design Kompany. Hosted by A. Spaice. (Special VIP guests to be announced, will share the agenda and meetpoint by email.) Men, women, and other, are all welcome to this inclusive, yet small in scale, conversation salon. Arts & Letters Society looks forward to meeting you.
WHEN I WORKED a day job, in architecture, I found out about ‘The Great Good Place,’ a book and idea of Ray Oldenburg‘s, who called one’s “first place” the home and the “second place” the workplace. Wikipedia says his ‘third places,’ ‘are “anchors” of community life and facilitate and foster broader, more creative interaction.’
(‘Does this have anything to do with me,’ you ask? Well, if you are feeling like there ought to be more to life than home and work, then yeah. It does.) A third place, the article goes on to spell out, welcomes you, is comfy, and is highly accessible.
Old and new people are there. There’s no agenda (social, legal political, etc), and you can come and go as you like. ‘Third places put no importance on an individual’s status in a society. Someone’s economic or social status do not matter in a third place, allowing for a sense of commonality.’ No prerequisites, no obligations. And my favorite part is this: ‘Conversation is main activity. Happy conversation is the main focus of activity in third places… The tone of conversation is usually light… and humorous; wit and good natured playfulness are valued… Regulars to third places attract newcomers, and are there to help someone new to the space feel welcome and accommodated.’ Guess what?
DK started hosting STAMMTISCH, a German concept of Third Place, in real life on six Mondays while in Phnom Penh. Let’s try it here, in KL. Let’s start a Third Place. It brings us together. To talk. Can you dig it? Let’s converse. ‘Occupants of third places often have the same feelings of warmth, possession, and belonging as they would in their own homes. They feel a piece of themselves is rooted in the space, and gain spiritual regeneration by spending time there.’ Yes?
More info here.
‘What’s your music like?’
DK offer an 8-week online programme, JAZZ. It’s designed for jazz artists who want to be able to succinctly, genuinely, and meaningfully answer this question for new audiences.
First impressions count.
You only get 11 second to make that first impression, according to a friend in software sales.
And: ‘Oh. You like jazz? Jazz?… Jazz has a serious (design and) marketing problem.’
The problem with jazz today: ‘It’s hard to relate’
JAZZ MUSICIANS and jazz artists might have a great time making music, but when it comes to getting other people—fans—to see the value of it, that’s quite another skill set that takes more energy and work than many are prepared to do on their own. Hiring agents is one way, sure, but even then, you have to deal with them, and handle them, and that adds a layer of relationship management that is probably not ideal. Still, in a conversation salon with a gentleman who was in his 70s and worked in commercial photography all his life, we learned that if you don’t get an agent to market your work, for you, then you might as well give it up if you have aspirations to become ‘known.’
You do the work, make the art. Perhaps you’re aware of the commencement speech about this topic, ‘Make good art‘. But… is that enough? Artists and designers and musicians and architects and we smalltime business owners each struggle with this question. How much is enough? Where do I draw the line? Am I being true to the vision I set out to do?
But back to marketing. What if you could do it yourself, but do it in a way that really works?
That’s what we are investigating in the notes below. DK are searching the web and conversing with artists to get to know what works, what doesn’t work, and how to do this marketing stuff with real class in jazz, specifically. How do you keep it real?
What came back inspired this new 8-week only programme, JAZZ.
ART x DESIGN. Wherever we go and when we connect with our creative friends, we keep digging into this question, and others, like, ‘What do you do when you’re not sure what to do?’ Artists. Designers. Illustrators. Manga-ka. People who are doing and making, and sharing, and competing with the world of clickbait, short-form, and the elusive arena of quality, which is becoming very hard to define, very quickly, in light of the plethora of ‘lookatthisnow’ and ‘lookatme’ selfie-ism and related attention-seeking bits.
IN SEATTLE in the 2000s, DK were in the business of designing brand identity. Sharpening focus, and getting people to see what it was they truly wanted to communicate. That involved deep introspection, of course. Reflective questioning. In the end, most of our clients were those in the creative fields (architects, designers, and software developers). It got interesting. It started to be about the question, ‘Why do we even make stuff?’ and sometimes more obscure and existentialist than that, ‘What am I doing with my life?’
Now, I believe, personally, from those experiences, that a big part of the reason why it’s hard to get people to see you as an artist of a particular kind (successful? Is that the word?) is because it’s hard to clarify the ‘what I’m great at’ question to yourself. I mean, communicating that in a way that people can relate to and they can see how this is going to make their life better, in some way. If you’re an artist, have you honestly asked yourself this: ‘What am I great at?’ Have you clearly narrowed it down to just one thing? When we walked through our old brand identity design process for a friend who makes electronic jazz music, he told us that the process ‘really helps me break this down.’ That was a good indicator that sometimes just talking it out and getting feedback and clarity through the process (the design process, let’s say), can get you out of the old frameworks where everything is a possibility and niching doesn’t seem possible… yet. Talking. Clarifying. Niching. These are the words of marketers, aren’t they?
In his article, ‘Marketing Jazz and the Public Perception,’ at AllAboutJazz.com, Chuck Anderson writes, ‘I have some thoughts on the marketing of jazz musicians and audiences. Though it’s easy to blame the media (and they deserve some of the blame), I think the biggest problem lies squarely on the shoulders of jazz musicians and the jazz community… This community has never promoted or marketed its art and craft at the level or with the same intensity as other musical idioms… jazz… must be marketed with consistency and enthusiasm. It needs to recognize the role of fans in the success of any artist. The musicians have to do their part in promoting and marketing their art and craft… There is too often a distance and certain type of elitism that prevents audiences from getting “close.” This distance does not help spread the “good word” about jazz… The jazz musician and the jazz industry will, like any other business, have to invest in the services that are necessary to build a fan base and achieve worldwide exposure for their music, products and services. Read the article here.
Is jazz’ problem that people can’t connect?
Or something else?
What about ‘engaging with fans?’
This thread, started by jazz guitarist Henry Robinett, parses that query. Shows the difficulty in adjusting to the ways in which jazz musicians promote themselves and find new audiences. Is social media a great thing? Or is it a pain in the neck? What about the people who are ‘making it?’ What are they doing that’s so great, and are they really making it fiscally, or just in the eyes of their social media stats-watchers? I’m totally guilty of this myself; I met a pianist I thought was great and his big-deal promoter but when I went to twitter I saw he had not-that-many-as-I-thought fans. At the time I was on twitter a ton and was ‘growing my audience,’ but now, I’ve deleted it because… who cares? I’m interested in directly engaging, one conversation at a time… Maybe that’s slower… but I’m old school that way. I care about quality connection, that’s why I’m at DK. I care about art. Relationships are art. Music that’s great is great conversation, and that, too, is art. But I’m getting off topic, aren’t I? Check out that thread… it’s on a community forum about where the music is going and how to market it.
- ‘Too esoteric.’
- ‘Hard to relate to.’
I’m sure you’ve heard some of these things, too, before? If yes, let’s keep talking, because I think we’re hitting on something.
What jazz has that’s interesting to business: Creativity, flexibility and innovation
Maybe we’re not the first ones, though. Check out this abstract from a researcher:
This paper applies the metaphor of jazz improvisation to strategic marketing planning, making specific reference to Piercy and Morgan’s (1994) marketing planning model. Jazz metaphors have become increasingly prevalent in management studies, but as yet there is no specific reference to their use in marketing planning literature. The aim is to fill this gap by showing how the techniques of improvisation around a structural core can be applied to marketing planning models. Current models are too structurally rigid, and we outline steps to a more flexible approach. We invoke two models – ‘jazzers’ and ‘readers’ – and aim to show that ‘jazzers’ will yield greater success through greater levels of creativity, flexibility and innovation; elements that are essential to the success of strategic marketing planning. After characterising the models of jazzers and readers, we will apply them directly to Piercy and Morgan’s model of strategic marketing planning. —‘Jazz and marketing planning.’ That’s the title. Kind of ironic, isn’t it? Anyway, it’s by Noel Dennis & Michael Macaulay Read the abstract
Gain clarity and fine-tune the message with DK’s online workshop, JAZZ.
Jazz inspires business. Cool.
But what can jazz learn from business?
How to set goals, be clear about identity, make a commitment to a strategy, outline a program for communicating that vision. And yeah. Making sales.
If you are struggling with communicating your music and your style visually, DK can help. We’ve done a couple of really fun projects in the jazz scene: a drawing for a CD that came straight out of the notebook of a live-drawing session at a show in Copenhagen, for example, and a collaboration, ‘Math + Jazz,’ just ahead of a show of one of the mathematician-cum-pianists, who co-hosted with DK a small salon in the Elephant Bar at Raffles Royale in Phnom Penh. That was cool. Some pics:
Art that we make looks like this feed at instagram.
Curious what people have said about working with DK?
Check out what our (mostly brand identity design) clients have said, here.
SCHEDULE. This online workshop is 8 weeks.
WHAT HAPPENS. Here’s how it works. Each week you’ll get an email with a thought-provoking conversation-starter. You’ll dialogue with DK and work through some of the ‘why do I do this?’ and ‘who wants to know?’ questions that anyone in marketing will ask you to think about. But with an additional component: a visual sketch of a single, unifying concept. The foundation for your brand. What does it look like? How does it ‘sing?’ These are questions designers like to ask their clients in early conversations during what’s called ‘the creative brief questionnaire.’ We’re going to go about it in online format, over 8 weeks. What you’ll get is a 5-word focus on the things your music does for people, and what makes it yours, uniquely, too.
WHAT YOU GET. Walk away with a clear picture of the ‘who I am’ and ‘why this matters’ questions. You’ll go through DK’s ‘focus’ programme, and we’ll work with you through an interactive conversation over 8 weeks to write your ‘brand statement’. That’s the deliverable.
FEES. This online programme is a flat, onetime fee.. Note: this does not include design, only dialogues and exchanges that lead to the ‘brand statement.’ This is a special sample-size programme that we offer so you can succinctly and memorably answer the question, ‘What’s your music like?’
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