Found in the Field: Seoul Design Festival
Founded in 2002 and connected to the magazine DESIGN, the festival has promoted over 2,600 brands and 5,600 designers.
Organizers write:
Seoul Design Festival is a design-specialized exhibition based on contents accumulated by DESIGN magazine since 1976 and networks of domestic and foreign design industry. The first Seoul Design Festival was held in 2002. Seoul Design Festival is designed to enhance design competitiveness of domestic and foreign brands by showing design trends along with corporate brands with the motto “Designer Promotion.” Also, it has been grown into a place of exchange to support domestic designers’ expansion to the world and introduce world designers to the domestic market.
Through Seoul design festival, a total of 2,674 brands have successfully promoted their own brands and over 5,615 designers were discovered and introduced. Seoul Design Festival has grown into a festival as a stepping stone for Korean designers toward the world and a gate for world’s designers toward the Korean market.