Branding + Brand Identity Design

Is it time to update your graphic design? Revisit your and brand identity? Maybe you are thinking it’s time to retrace the steps where you go back to the start ad ask, ‘Where am I today that I didn’t know I would be, and who is my audience, now that I’ve had a chance to see what works best for me, and to choose?’

Perhaps you have had time during the pandemic to think through big questions, and evaluate your next steps. After all, we are getting forever inundated with communications. How will you stand out amidst a discerning, attention-poor market?

Rebranding. Redesign. Brand messaging, and polishing up. Or, at least asking the big brand related design questions to see, ‘Is this really what I want to express? Or could I make subtle shifts and more clearly reach the exact people I love working with most.’

Read More miileage: the work that a branding package can do for your marketing

 

How does branding work?

The first point of contact with your company will be your brand. Maybe someone has heard of you. Maybe they check out your stuff on social, or your site. Or maybe they just pop in one day to your office to see, ‘Are these people what they claim to be?’ Because authenticity matters.

Read ‘Be yourself, but be real. Authenticity matters’

‘The way you show up, over time, and how people perceive you: that’s important,’ Dipika Kohli, the founder of Design Kompany, shares. ‘It’s not what you say, it’s what they say, as they put it in widely circulated anecdotes that help illustrate the point. I love that. It just sums it up.

Read Know your why + Stay true

Again, clear brand identity design and messaging is about clarifying, first to yourself, then to the peopel around you, exactly what voice you want to speak together in when you represent your brand. In short, all of what people receive is up to them to interpret from all of what you share. So, in sum, the work to do is to craft the experience of interfacing with your brand. It’s that simple. But of course that is hard to pull off. Unless you have a guiding hand. This is where Design Kompany can help.

It is about perception. ‘We might think we know what we are communicating because we think we know, but they don’t know what we think, so, that’s where the importance of a clear, and consistent, brand identity design becomes useful. Use it to do the hard work of telling the story for you. You don’t have to clutter up everything with tons of words. Just: be clear about it.’  If you need help, talk with Design Kompany. There’s a link to the contact page, below.

Read Clear brand identity starts with articulate communication

 

Case studies of DK’s brand identity designs

Brand identity design for NUK Cafe in Phnom Penh
Brand identity design for La in Ho Chi Minh City [in-house]
Brand identity design + layout for S P A C E, DK’s weekly e-mag [in-house]
Naming + branding for Million Monarchs
Brand identity for Capitol Hill Chamber of Commerce

 

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