Saying one thing, one time, with a once-off image or post or blog is one thing. But what about when you look at the aggregate of all your visual communications? Are things in alignment? Do they tell the story you feel is the one you sense to be accurate? Over time, things change.
Read about Content Creation
The graphic elements you use to communicate your company’s strengths are extremely important. They can give you the boost you need to back up what you say in words, plus, they can lend credibility. You want to be seen as highly polished, professional and reliable, of course, and as they say, ‘a picture is worth a thousand words.’ Make your images count. Make them do the heavy lifting for you that says, ‘These people are the real thing. Let’s listen to them, trust that they can deliver on what they say they can.’
Poor graphics can do the opposite. They can take away from your credibility.
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