NUK | Designing brand identity in Phnom Penh, 2014

Naming, brand identity design, and showing up to make space—quality space—for the process of people who want to discover somethign new, together, is what we did for NUK Cafe. This was 2014. DK had just opened up our doors in Phnom Penh for business, and this was our first gig.

Since then, five years’ experience of living and learning here in Phnom Penh has given us a chance to flex our creative and intellectual muscles. We’ve gotten into very different kinds of projects, since moving away from typical brand identity deign. Still, I think it’s important to share the jo gurney, and how we got to where we are from where we stated. This post is part of a series of updates to our portfolio.

Discovery, networking, change, and reinvention has led us through a wide set of experiences.

Journeys that, for better or worse, taught us some important lessons. I’ll just leave it at that. It’s a long story.

 

DK designs NUK. Here’s a detail of NUK specifications for usage, 2014

A new DK portfolio

Really enjoyed the NUK project.

Sharing as I go, now, since DK’s going to open again for design commissions from February 2020. That’s a lot of stuff to anticipate, for DK, but the short story is this. We’ve done things, we’ve been places. We’ve learned. We have more to do.

The work is the work, not the pretty pixels you see at the end of hte design process. If learning by doing and seeing how we get from a blank page and zero idea of what to do towards the finished things, which almost always are a 100% co-created set of designs (yes, we hand you pencils sometimes, and get to work together!), then yeah. Get in touch. This is the place to do that.

 

Being honest

We’re really only interested in working with business owners who have 5+ years’ experience. For those interested in solopreneurship or personal branding, perhaps try our 8-week workshop, The Mirror, instead of our heavy-hitting journey of brand identity design for DK (which is also waaaayyy more expensive.) It’s not for everyone. (Still, there are 1 out of every 100 people who ‘get’ us, our approach, and see that there’s value in doing it right the first time, even if that means going through the hard question-asking series of things that we will ask of our clients. Apply to be a part of DK’s brand identity design programs from February. Apply here.)

The original post about the story of how we came to make this design for a cafe  in Phnom Penh back in 2014, is below.

 

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A throwback.

To 2014.

Phnom Penh. DK had just arrived to Cambodia.

‘Never imagined we’d stay five years:’ DK.

 

Emergence, innovation, change: Inventing as we go

Design. Making meaning out of vague and abstract collections of thought. Streamling and clarifying…

I still remember when we did this, for the NUK Cafe, which we named and branded back in 2014.

That was DK’s first gig in Cambodia.

Things have evolved for them quite a bit at NUK, I think they’ve moved on from our original design, but the ‘N’ is still there on the cups that DK’s Dipika Kohli drew.

Which is this:

Brand design for NUK Cafe // DK 2014

I really like this story. Of how you start with ‘…’ and get to this design. It’s not a straight line. The creative process moves around and changes a lot, in the middle. It’s how it goes. It’s how we learn, and how we grow, too. Since DK had been doing branding work for more than a decade, it wasn’t hard. (These days we’re not doing branding work, by the way. More consulting. More experiential programs. Like these.)

 

Flux

Breakfast in Cambodia by DK’s Dipika Kohli. See all of her books.

Of DK’s founders hitting the road in 2013, going in search of ‘I don’t know what it even is yet’, and discovering the first team in Phnom Penh to give DK an open hand to design the way we know how to design. By asking questions. Listening. Learning. Gathering. Percolating. Generally: trusting the process. Why not? It’s worked for us for so many clients in the past.

It makes me happy.

Funny, all that drawing of the ‘N’ and exploring it led to the birth of something completely different.

Things. Turn into things. Don’t they?

#trusttheprocess