Designing brand identity in Phnom Penh

A throwback.

To 2014.

Phnom Penh. DK had just arrived to Cambodia.

‘Never imagined we’d stay five years:’ DK.

 

Emergence, innovation, change

BOSS / Phnom Penh, 2016

Design. Making meaning out of vague and abstract collections of thought. Streamling and clarifying…

I still remember when we did this, for the NUK Cafe, which we named and branded back in 2014.

That was DK’s first gig in Cambodia.

 

Inventing as we go

Things have evolved for them quite a bit at NUK, I think they’ve moved on from our original design, but the ‘N’ is still there on the cups that DK’s Dipika Kohli drew.

Which is this:

Brand design for NUK Cafe // DK 2014

I really like this story. Of how you start with ‘…’ and get to this design. It’s not a straight line. The creative process moves around and changes a lot, in the middle. It’s how it goes. It’s how we learn, and how we grow, too. Since DK had been doing branding work for more than a decade, it wasn’t hard. (These days we’re not doing branding work, by the way. More consulting. More experiential programs. Like these.)

 

Flux

Breakfast in Cambodia by DK’s Dipika Kohli. See all of her books.

Of DK’s founders hitting the road in 2013, going in search of ‘I don’t know what it even is yet’, and discovering the first team in Phnom Penh to give DK an open hand to design the way we know how to design. By asking questions. Listening. Learning. Gathering. Percolating. Generally: trusting the process. Why not? It’s worked for us for so many clients in the past.

It makes me happy.

Funny, all that drawing of the ‘N’ and exploring it led to the birth of something completely different.

Things. Turn into things. Don’t they?

#trusttheprocess