Tag: brand messaging

  • ‘It is what it is’ and other ill-received office jargon in the United States

    Updated: May 14 I’ve been interested lately online in some forums that attract people who engage in conversations about how to present information well. There are certainly a lot of opinions out there, on ‘content value.’ It’s quite a curious thing. I don’t feel much like adding to the stashes of opinions by posting my…

  • Talking _about_ your company versus speaking _as_ your company

    Talking _about_ your company versus speaking _as_ your company

    Let’s talk about brand messaging. What is it? It’s not a poster, or a website. It is not a slogan, tagline, or series of posts. It’s not a social media channel. It’s the way you talk when you are speaking as your company: in its own, unique brand voice.   Voice of a company The…

  • Looking for a logo designer in Phnom Penh? Maybe it’s branding that is what is needed

    Logo design, yes. Let’s talk about it. How there are AI for making these, now, which is interesting, and I’ve personally checked it out to see how to try something new. There were a couple of personal and in-house projects I thought it would be interesting to try out AI for; and it was fun,…

  • Brand message design and graphic art for Green Plus

    A nonprofit in Durham, NC asked Design Kompany for some help with making a website, a brochure, and streamlining these and other marketing materials under a cohesive look. This was the second time someone had asked us to take a look at their ‘brand messaging.’ (The first was Seattle software company Blue Gecko). Rather than…

  • 7 signs brand message design is not for you

    People ask this question, a lot. What’s in it for me? Branding, brand design and message design are areas of focus for Design Kompany and what’s in it for you is, ‘A lot!,’ but, that’s only if you’re ready for receiving it. Because it takes effort and conversations that may be challenging, there are a…

  • Keep it real and carry on

    Keep it real and carry on

    Writers at ProofofContent.com say, in a post about brand messaging:   ‘Here are some dos and don’ts when it comes to brand messaging. ‘Dos: ‘Keep it concise: Capture your audience’s attention by delivering your brand message concisely and memorably. Use powerful and impactful language that cuts through the noise. ‘Highlight your uniqueness: Define what sets…

  • Design | How Design Kompany rebranded Seattle’s Northwest Asian Weekly

    Design | How Design Kompany rebranded Seattle’s Northwest Asian Weekly

    Brand identity design for a Seattle community newspaper The Seattle community paper, Northwest Asian Weekly, is still using our rebrand all this time later. Cool. I’m updating our portfolio here to reflect the highlights of our past work in design, and communications, and so, wanted to post about it here. It started easily enough, a…

  • Naming, concept and brand identity for NUK Cafe in Phnom Penh

    Naming, concept and brand identity for NUK Cafe in Phnom Penh

    A VERY SAVVY team approached Design Kompany through a mutual friend and that opened the door to a fun project that tapped all of our best creative offerings. Naming, concepting, and brand identity design. That was exactly what they didn’t know they wanted, but appreciated, at the end, in the manner of clients preceding them.…