Tag: branding

  • Welcome to Design Kompany, your neighborhood shop for clarifying ‘Who am I’

    Welcome to Design Kompany, your neighborhood shop for clarifying ‘Who am I’

    Ready to start a new social media campaign, or to rebrand, or to step up your efforts to communicate with the world more clearly, more convincingly, and more authentically the value of what you do? This will start with getting a very clear understanding to yourself, firstly, about why it matters. Starting to think that…

  • Sharpen and heighten the perception of your brand: what brand identity design can do for you

    Sharpen and heighten the perception of your brand: what brand identity design can do for you

    Stuff that I used to write here in the 2000s seems a little quaint now, like how you need to be who you are and then just live those values and people will connect and get you and there you go. Sure, it worked well then, but now? We’re in a world of fakeness and…

  • Looking for a logo designer in Phnom Penh? Maybe it’s branding that is what is needed

    Logo design, yes. Let’s talk about it. How there are AI for making these, now, which is interesting, and I’ve personally checked it out to see how to try something new. There were a couple of personal and in-house projects I thought it would be interesting to try out AI for; and it was fun,…

  • Brand message design and graphic art for Green Plus

    Brand message design and graphic art for Green Plus

    A nonprofit in Durham, NC asked Design Kompany for some help with making a website, a brochure, and streamlining these and other marketing materials under a cohesive look. We met. We listened. We learned. The team was going through some shifts, but they had, at their core, a passionate story about helping business owners find…

  • ‘What is Branding?’

    Great branding is about managing perceptions, building trust ‘A relationship or a connection between a company’s product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers’ ‘A fulfillment in customer expectations and consistent customer satisfaction.’   Reading the Wikipedia page on branding, I discovered this…

  • 7 signs brand message design is not for you

    People ask this question, a lot. What’s in it for me? Branding, brand design and message design are areas of focus for Design Kompany and what’s in it for you is, ‘A lot!,’ but, that’s only if you’re ready for receiving it. Because it takes effort and conversations that may be challenging, there are a…

  • Keep it real and carry on

    Keep it real and carry on

    Writers at ProofofContent.com say, in a post about brand messaging:   ‘Here are some dos and don’ts when it comes to brand messaging. ‘Dos: ‘Keep it concise: Capture your audience’s attention by delivering your brand message concisely and memorably. Use powerful and impactful language that cuts through the noise. ‘Highlight your uniqueness: Define what sets…

  • Designing a new logo for Kismuth Books

    Designing a new logo for Kismuth Books

    My site, Kismuth, has been quiet for a long time. I decided to refresh it and change the focus for it for the next few months. Writing books is great and I love writing them, but it’s not enough to simply post them and wonder if anyone cares. So, I want to get back to…

  • Design | Naming + branding for Million Monarchs

    Design | Naming + branding for Million Monarchs

    This was a design project for a start-up in its very, very early stages. Our client was looking for someone with our particular way of designing to create a brand identity design for an as-yet unnamed company. There were some general ideas on the table, though, and openness to brainstorming on naming ideas, too, with…

  • Design | Brand identity design for Lá

    Design | Brand identity design for Lá

    DK’s Atelier S P A C E made zines with teammates in Vietnam in real life, over a period that stretched from fall 2020 to fall 2021. During this extended period, our work for the zines took on a curious, yet highly relevant, theme. Time. With titles like ‘A Cool Evening,’ ‘Here and Now,’ and…