Tag: branding

  • ‘What is Branding?’

    Great branding is about managing perceptions, building trust ‘A relationship or a connection between a company’s product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers’ ‘A fulfillment in customer expectations and consistent customer satisfaction.’   Reading the Wikipedia page…

  • 7 signs brand message design is not for you

    People ask this question, a lot. What’s in it for me? Branding, brand design and message design are areas of focus for Design Kompany and what’s in it for you is, ‘A lot!,’ but, that’s only if you’re ready for receiving it. Because it takes effort and conversations that may…

  • Keep it real and carry on

    Keep it real and carry on

    Writers at ProofofContent.com say, in a post about brand messaging:   ‘Here are some dos and don’ts when it comes to brand messaging. ‘Dos: ‘Keep it concise: Capture your audience’s attention by delivering your brand message concisely and memorably. Use powerful and impactful language that cuts through the noise. ‘Highlight…

  • Designing a new logo for Kismuth Books

    Designing a new logo for Kismuth Books

    My site, Kismuth, has been quiet for a long time. I decided to refresh it and change the focus for it for the next few months. Writing books is great and I love writing them, but it’s not enough to simply post them and wonder if anyone cares. So, I…

  • Naming, concept and brand identity for NUK Cafe in Phnom Penh

    Naming, concept and brand identity for NUK Cafe in Phnom Penh

    A VERY SAVVY team approached Design Kompany through a mutual friend and that opened the door to a fun project that tapped all of our best creative offerings. Naming, concepting, and brand identity design. That was exactly what they didn’t know they wanted, but appreciated, at the end, in the…