Desk Notes · Publisher's Diary

8 March | Short Course on Brand Identity Design

Here it is. Our do-it-yourself short-course. It’s 100% virtual, by email.

WHAT YOU’LL GET. DK’s is a classic approach to how to create a stellar brand identity design. We will give you the best tools we’ve found in our 20 years’ experience in designing brand identity for discerning, process-oriented clients. Mostly in architecture, software, and parallel fields of design. 

Classic. Stylish. Timeless. Enduring.

COURSE CONTENT. Find out how to make an impact with your visual messaging, in 2021. Spend five minutes a day on these prompts and you might just be very well on your way to answering that ultimate question, ‘Why does the work I do matter?’ Knowing how to answer this is a giant step in the brand design process.

COST. The course is USD 65..

START DATE. 8 March.

WHO IT IS FOR.  ‘Short Course in Brand Identity Design’ is best for people who are just starting out or who are looking to redirect their brand strategy for 2021. You can add your name to our list for the next start-date announcement.

 

More: https://www.eventbrite.com/e/dk-short-course-in-brand-identity-design-tickets-135083892559

 

A Philosophy of the Moment · Experiments in Expression · In Việt Nam · The Muse

Naming, concept and brand identity for NUK Cafe in Phnom Penh

Nuk Cafe, Design by DK 2014
Nuk Cafe, Design by DK 2014


Client:
NUK Cafe
Work: Concept, Naming, Brand identity + consulting on interior design
Location: Phnom Penh
Year: 2014

Naming, concepting, and brand identity design. ‘NUK’ came about as a name idea after a series of serious conversations, and a visit to the architectural site. A section towards the back of the first floor seemed well-suited to holing up with a great paperback. That’s how we found our way to the name ‘NUK,’ a play on ‘nook, but minus the visually awkward double ‘o.’

Fewer letters—heck, even just an ‘N’—made for a versatile motif that one could just take in as a total image (that’s what a logo mark is, more than ever, just an impression, not a ‘word’ to be read—who has time to think?). As soon as we presented the name idea to our clients, three people got on cell phones and called friends in Vietnam, Thailand, and even further afield via Line and WhatsApp. ‘How does that sound? Does it mean anything bad? No? Good.’ Nuk fit. Snug.

Many times designers will do what you tell them to do. But you two would not. You would say, ‘No. That’s not a good idea, and we’re not gonna do that.’ That was new. You made us think, and in the end, we got to a stronger design together. Thank you. —Kenneth Hui, NUK Cafe

NUK opened on Street 154, and our clients invited us to sample the ice cream. Last we heard, they’re gearing up to open a second store.