Guest post today: ‘OF COURSE THERE IS SUBJECTIVITY in all writing, even so-called factual writing, because writers choose which facts to include and thereby bend them to their purpose. So this implies that given a representative, well-sourced collection of facts and subjective observations, the reader is supplied with enough fuel to be intrigued, to read and form an opinion about the issue or the writing itself.’—Eric Chuk
TODAY, A GUEST POST from Eric Chuk, who took me up on my challenge to write an answer to the question, ‘What is intrigue?’
This originally appeared in the final issue of the INTRIGUE sequence in our eZine, S. P. A. C. E.
A MATCHSTICK IS COMMONLY composed of a small piece of wood and an ignitable coating at one end. When struck against a suitable surface, heat generated by friction causes the coated end to catch afire.
This simple mechanism is actually the result of centuries of development, not counting the preceding usage of flint and steel or the later advent of portable lighters. These implements for generating sparks or flame make it easy to focus on the accomplishment — the activities that require a greater source of light or heat than a match. The substrate itself is often overlooked.
Yet ‘what is to give light must endure burning.’ If ignition can be a metaphor for all that inspire and impels, why not the kinds of things can be burned? Why praise the fire of creativity but not its fuel, intrigue?
By some considerations, artistic activity depends on creativity as the energy that sustains it, and intrigue is thought of more as the spark. But to define intrigue as a momentary thing, bright but so quickly expended, is to ignore the need to sustain attention even after the original impetus is gone.
What makes a story?
AS AN EDITOR and writer, I am especially intrigued by the following—one is a technique while the other is an open question about the nature of storytelling.
In writing, the technique of ‘showing,’ or describing using concrete facts, is known to be more effective than ‘telling,’ which is to rely heavily on adjectives and adverbs.
Of course there is subjectivity in all writing, even so-called factual writing, because writers choose which facts to include and thereby bend them to their purpose. So this implies that given a representative, well-sourced collection of facts and subjective observations, the reader is supplied with enough fuel to be intrigued, to read and form an opinion about the issue or the writing itself.
Published in S. P. A. C. E.
HERE’S THE NEW logo and color scheme for Japanese restaurant Miyabi.
Most of the people who hire Design Kompany work in professional services. So it’s always a treat when someone comes along who just likes our process, and wants to try it out. Miyabi came to us because they really wanted to establish themselves as a family-friendly Japanese restaurant. (Most of their customers were people visiting the just-next-door Toys R Us.) It was important to nail the brand message first: “Fun, delicious, and quirky.”
Handy, too, that AM is a native speaker of Japanese. (I’m medium. I’ve passed for Japanese once or twice in telephone calls. Always a hoot.)
Here’s the original post.
A Japanese restaurant asks DK for a logo, menu, and business card design.
Creating a Japanese restaurant’s brand identity
A JAPANESE RESTAURANT IN the TUKWILA, WA area asked us to design a new brand identity when they realized they wanted a change. They’d been in business for a while, but wanted a new image.
Still, Miyabi wasn’t 100% sure what story it wanted to tell through the rebrand and design for the new look.
In addition to a menu, we also created a series of ads to run in local hotel directories, and Japanese-language telephone directories, too. We made a winter holiday postcard with this design, too, which was a lot of fun!
Here’s the new brand Design Kompany made for the Japanese restaurant Miyabi.
Design Kompany came up with the total brand image: a custom typeface for ‘Miyabi,’ custom illustrations, the color palette, and the typefaces to pair with the new logo.
At first the owners of this Tukwila restaurant thought they might like a sleek, Japanese bistro look that would be upscale and posh.
But after talking with Design Kompany, it became clear that “young people looking for a fancy date spot” just isn’t Miyabi’s target audience.
Families come here. Local regulars. And business folks who happen to be in the area, which is near Sea-Tac airport.
“After going through [the questionnaire] with you guys,” Miyabi co-owner Hisako Shirakura said, “we realized we want a look that says ‘we’re fun.’
“We want people to know they can come here and have a nice time. And… we want to surprise them.”
“Quirky, in other words? A little… off-center?”
So we brought to the team Design Kompany illustrator Aaron Barker. “I was really enthusiastic about working with Design Kompany on a sushi restaurant’s logo,” he says. Aaron drew the fish and created the font for “Miyabi”.
I tried many ‘style’ concepts, from sketchy pencil to crisp vector graphics, abstracted letterforms to kawaii, or ‘Japanese cute.’ I’ve spent a lot of time around fish my whole life, visiting aquariums, commercial fishing… And in high school I even took a workshop with the famous fish illustrator Ray Troll. –DK illustrator Aaron Barker.
Keep an eye out for more from this up and coming artist, who sometimes signs his drawings “Aaron Bee.”
New business cards for Miyabi came out at the end of 2006.