'S' is for Sincerity · Stories

Seattle brand design (and conversations about what that even is)

I started this studio in Seattle in 2006 because I was thinking about blogs. I was thinking about blogs because I worked in newspapers. I worked in newspapers in southwest Ireland and in downtown Seattle; mostly, just very curious, always asking questions, and ready to put a story together almost all of the time if I was moved. That was the main thing. If I was moved. I got out of the newspaper thing and into blogging because blogging was a way to write whatever you wanted and it did not matter a bit about what the advertising department would say about it. There is none, here at DK. I mean, okay, okay, for a moment there I did try to sell some ads for the zine. But it flopped, so I came here, to write about design, branding, and identity.

Because what is identity except an awareness of the core of who you really are? So the idea of brand identity design has shifted, I feel, for me, since the time I started in those days inC capitol Hill making logos with my then teammates and moved around from architecture office to software firm to design studio that also was doing similar things but in different ways to learn, to talk, to co-create, and make. A portfolio that did the thing we needed it to do. Show that we could make it happen. Draw and stuff. But not just that. Make things that have value, because the conversations that drive the design process for DK are exactly what makes it DK’s way. Which is off ourse inspired by the past work in newspapers. Asking questions, getting the story. Diving in because shallow is boring. Lack of colorful conversation is also dull. You need more. Many people would be happy, I think, to do less than they have to for ‘good enough’ publishing. Heck. You see a lot of it everywhere. Things spelled wrong and all that, and sometimes, misuse of English idioms which happens often where I am. I’ve gotten used to this but it still would be nice to edit if someone wanted me to, but they don’t. So that’s okay, too. It is fine.

I’m going to bring conversations back, though. To the center of what I do here at DK.

Conversations to help teams grow. Together.

So that they don’t fall apart in the passive-aggressive or politics of work or you know what I mean. No one seems to be having fun at work but I think.. that they can.

We can help you do that, because, um. That is what happened with client work. I am ready to talk about it. If you want to hear more, contact me.

Branding is changing.

Branding is performance. Art and science of doing things better, because ou can move articulately, with clarity, and realness. About who you really are. It all checks out, it’s authentic, as they say, because how do you mess up that ‘being on brand’ stuff if you are just being your real, true self? And that is where teh conversation I mean I want to make more of again comes back to the stage. We can do this internet-based, because that was an issue for the longest time. Now that WFH is a thing, we can work together again with some of you reading, in Seattle. Ask me how it works. I am really jazzed up about all this.

Sign up for the newsletter for updates? There is a link in the menu for the current one. More from there. Thanks.



Personal branding photo session

Business photos for men and women

You only get 11 seconds to make a first impression.

Make yours count.

We will take photos for you. You can bring items you want to include in the photos and we will work with you to make it natural and styled. Choose one of three locations in Phnom Penh.

Bring your props and the changes of clothes that you want to be in the photographs, too. For example you can include favorite books, pens, paper, phones, planners, laptops, to give the professional look.

DK will start by asking you about your business goals. Then we will talk about your clients, and what you do for them. From this short planning session in the morning we will be ready to go to make the right list of shots to photograph. Ready?

Here is the day plan. One half-day session.

Meet for Planning session at 1 of 3 spots.

Start Session I of photographing


Start Session II of photographing with new props, different clothes

DK to send your edited photos, a set of 25, to you by email

Total time for you is from 9am-11.45am.

Total cost is USD400 for a set of 25 images. 

No more than 2 people per half-day session, thanks. All photos are for you to use as you wish.