Ideas of Curiosity · Stories

S P A C E | ‘The Type with Pizazz’

Here is an excerpt from a 2020 issue of S P A C E, in which Jas Plac interviews typography designer Pilar Cano, whose beautiful work on Thai typefaces caught our eye. 


Pilar Cano: Mastery of type design ‘is a really long process, months and years… you really need to like it. You look at cognitive processes…  how we read, how our brain processes, and the eyes, how you… want the eyes to see things. There are so many layers, and you learn many things.’ 


Detail from the zine, S P A C E | Bangkok, ‘The Type with Pizazz.’

JP: A lot of people I know would love to be a type designer. But lack discipline. How did you make it?

PC: Well, for me to make it as type designer meant being able to make a living from designing typefaces only. Now there are more foundries, but [when I started] there were just a few places that hired type designers: a few big companies and a couple of small ones, so I tried to take my freelance career in that direction, but that wasn’t possible. Then I saw an ad from Dalton Maag in London, which back then was much smaller than today, and applied, and got hired.

JP: Can you talk about the Thai and Khmer typeface design experience? Continue reading “S P A C E | ‘The Type with Pizazz’”