Why brainstorming is important for great design thinking

Why brainstorming is important for great design thinking

I found a Stanford University article, ‘How Design Thinking Improves Creative Process.’ Maybe it’s interesting to you to see this snippet?

Here’s the excerpt.


Why is brainstorming a good way to generate new ideas?


‘Great ideas — those that solve a problem in a unique way — usually happen when two old ideas meet together for the first time. Great ideas are not new ideas. They are usually a combination of existing ideas. And that’s where brainstorming is powerful because it brings together people with different experiences so they can all merge their ideas together… Design thinking becomes effective because it promotes that collaborative approach. It brings people from different parts of the organization together for their different knowledge, expertise, and input on how to solve a problem. By combining those ingredients together, you can come up with new and creative ways to solve a problem.

Here’s a link.

https://www.gsb.stanford.edu/insights/how-design-thinking-improves-creative-process