What do you do well? (Really, really well?)
A lot of talks these days about a lot of things, not just related to the branding of how a thing looks on the outside and how it’s packaged to the world to be sold. But deeper. Internal messaging.
From: ‘The Core Competency of the Corporation’ by C. K. Prahalad and Gary Hamel
There’s a whole set of things to say about that. But wow, the more I get started now as things develop here at Design Kompany’s World Headquarters, the more I see that the distracted nature of a lot of things gets quite in the way of observing, deeply not superficially, what one is doing, for whom, and why. Not to get too technical today, but Wikipedia talks about Core Competencies as follows.
Core competencies fulfill three criteria:
- Provides potential access to a wide variety of markets.
- Should make a significant contribution to the perceived customer benefits of the end product.
- Difficult to imitate by competitors.
Great start to the first of what I hope will be many new conversations in the upcoming e-Workshops like The Mirror, Big Work, and Expanding Windows. It was two years ago to the day that I am writing this, the day, that is, of my getting ‘stuck’ in Vietnam.